Immerse yourself in the world of Swiss chocolate with a tour in the multi-media museum of Maison Cailler, which can well be reached by train.
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What is Maison Cailler?
Maison Cailler roughly translates into 'Cailler house'. Cailler is one of Switzerland’s main chocolate brands, along with other famous brands such as Lindt and Frey. The combined factory and museum is located in an area that since long has a strong connection with Swiss chocolate. Even before the founding of Cailler, in the early 19th century, there were several chocolate factories in Vevey along Lake Geneva. Francois-Louis Cailler opened a grocery store there, selling chocolates too. In the course of his life, he gradually expanded his business, buying new factories in the region. His heirs continued Cailler’s work, introducing milk chocolates and pralines. In 1898, a Cailler factory in Broc was opened, and the range of chocolate products was further expanded. The invention of a new way to create milk chocolate, using condensed milk from the alpine Gruyère region instead of milk powder, resulted in a creamier substance. The current museum in Broc was opened in 2006. Nowadays Cailler, which is part of the umbrella food company Nestlé, is still inventing and creating new flavors and products.
What to expect when visiting Maison Cailler
You’ll enter the museum in small groups and enjoy a multi-media tour (available in 10 different languages) in which you’ll learn all there is to know about chocolate. The history of chocolate, the growing of cocoa beans and Cailler’s approach are explained. You’ll also get to see parts of the actual factory, and get a live glimpse of how Cailler’s chocolate is actually made. Your tour ends with some free chocolate tasting.
You can enjoy beverages, light snacks and desserts in the café, and spoil yourself with Cailler products in the shop. Exquisite chocolate products can be bought at the confectionery.
Apart from these regular visits, you can book several chocolate workshops, in which you can create your own pralines, personalized chocolate bars, Easter bunnies or Valentine’s hearts.
The museum is wheelchair friendly. You can store your luggage in lockers, and there’s a children’s playground.
Combine your museum visit with other activities
Maison Cailler is located right next to the small railway station Broc-Fabrique. It’s close to the beautiful medieval village of Gruyères, which hosts even more chocolate stores as well as the cheese-making factory La Maison du Gruyère and a beautiful castle.
Your trip to Gruyères and/or Broc can well be combined with a nice train ride, such as the Golden Pass or the Chocolate Train from Montreux.