Watches & bags, where to buy in Lucerne or Zurich?

Short summary – read this first

A traveler is looking for suggestions on where to buy reasonably priced Swiss made watches and handbags. They seem interested in exploring stores like Swatch and Bucherer in Zurich and Lucerne while keeping their budget around $100 to $200. Helpful advice was shared about various shopping locations and the types of watches available.

Key takeaways:
  • Look for Swatch Irony SS quartz watches priced between $100 to $150 at various stores, especially at Zürich HB.
  • Bucherer in Lucerne is a top spot for luxury watches but is more expensive, typically starting at $1,000.
  • Typical US-style malls are rare in Switzerland; expect small, specialized shops offering Swiss souvenirs and crafts.
  • For a unique shopping experience, explore local streets lined with shops selling cuckoo clocks, Swiss Army knives, and chocolates.
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    Reply 1 of 4 • 19 September 2017 at 1:20:20 #869947

    You didn’t say what was a “reasonable” price? You will see the SBB train station watch made by Mondaine sold at every SBB station ticket office and currency exchange office. They would make a great souvenir but I personally think they are really overpriced. They seem to start at about $100 and mechanical versions probably start at $300. If you are looking for a mechanical watch for more than $2k (to infinity), stroll down the Bahnhofstrasse in Zürich. Swatch Irony SS quartz watches are very nice and sell for (I’m guessing from history) $100-$150. They are sold all over including their own stores. One is in the ShopVille underground mall under the Zürich HB. They are beautiful, rugged and have great accuracy but be aware they are probably the most expensive non-repairable watch you can buy. (I’m talking about cracking the crystal and getting to the movement) You can easily change the battery through a little cover. I have three of them. Swatch also makes a zillion plastic cased models that are cheaper. They are colorful with different styles. I have seen many other “cheaper” watches (less than $100) that are sold at souvenir stores where you can buy a Swiss Army Knife but I have no idea how good they are. If you are looking for a mechanical watch, Swatch has several Irony models at about $150. Most mechanical watches are many hundreds of dollars to start.

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    Reply 2 of 4 • 19 September 2017 at 6:49:34 #869948

    Thank you very much JLovda. 100-200 price range is reasonable. Thank I will check out ss Swatch irony SSquartz plus the Zurich HB. We were also told by the hotel to look at Buchherer in Lucerne

    are there any malls with different sites to purchase different things ?

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    Reply 3 of 4 • 19 September 2017 at 12:20:19 #869949

    I really can’t add much more since I haven’t spent much time watch shopping in Switzerland for the last ten-fifteen years. Regarding Bucherer’s. It is the largest Rolex dealer in Switzerland and has stores in just about every major city. You never know what you can find there unless you look but I would classify them as an exclusive “Bahnhofstrasse Jewelry Store” dealing mainly with $1K-up exclusive watch brands. The same level as Tiffany’s. They have a big store in Luzern in the old city shopping section across the Ruess River bridge from the train station. Nice to window shop there though. If you are a tourist in Switzerland, except for ShopVille at the Zürich HB, you will probably never see a typical US type mall. Tourist area streets will just be lined with small shops selling cookoo clocks, music boxes (cheap to very expensive), watches, jewelry, embroidered clothing and patches, wood carvings, army knives, chocolates and other Swiss items known to the world. Switzerland is NOT a cheap country. That’s why I eat mainly at Migros and Coop grocery stores.

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    Reply 4 of 4 • 20 September 2017 at 5:47:55 #869950

    Thank you very much !

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